Paid Search Advertising

Paid Search is one of the fastest and most effective ways to reach customers who are actively searching for your products or services. At Digital Ads, we design and manage high-performance paid search campaigns focused on driving qualified traffic, maximising conversions, and delivering measurable ROI.

Our approach goes beyond simply running ads. We start by understanding your business goals, target audience, and competitive landscape. From there, we build data-driven campaigns across platforms such as Google Ads and Microsoft Ads, ensuring your brand appears at the right moment — when potential customers are ready to take action.

Our Paid Search Focus Includes

In-depth keyword research to capture high-intent searches

Compelling ad copy that improves click-through rates

Smart bidding strategies to maximise return on ad spend

Continuous optimisation to reduce wasted spend and improve performance

Transparent reporting so you clearly understand results and impact

Whether you’re looking to generate leads, increase sales, or scale existing campaigns, our paid search strategies are built to deliver sustainable growth — not just clicks.

Our Paid Search Advertising Services

What are the Benefits of Google Ads?

No Waiting Around

While SEO is long term, Google Ads can start attracting inbound leads within a matte

More than Search

Google Ads can target people on youtube, Gmail, websites around the internet, apps and much more.

Google Knows

Target people by what they have searched for in the past, are actively searching for, websites they’ve visited and more. (Creepy, but effective.)

No Time For Page 2

Google Ads generally occupies the top 3 results on the results page, which account for 60% of all clicks on Google. (People rarely check out the P.2 listings.)

Size Doesn’t Matter

Google Ads campaign budgets can range between €1 a day for display, or massive budgets for search campaigns.

Come Out On Top

Get ahead of your long standing competitor’s Google Ads positions with our proven expertise.

What are the Benefits of Microsoft Ads?

Less Competition, Lower Costs

Microsoft Ads often have lower cost-per-click than Google Ads, giving you better value for money.

High-Quality Search Audience

Reach users across Bing, Yahoo, and MSN, often with strong purchasing intent.

Desktop-First Advantage

Microsoft Ads perform exceptionally well for desktop users, making them ideal for B2B and professional services.

LinkedIn Targeting Integration

Target users by industry, company, and job function using LinkedIn data — a unique Microsoft Ads advantage.

Easy Expansion from Google Ads

Import existing Google Ads campaigns quickly and expand your reach with minimal setup.

Top Search Visibility

Appear at the top of search results when users are actively searching for your services.

Flexible Budgets

Suitable for small daily budgets or large-scale campaigns with full control over spend.

Our PPC Management Services

Search Ads

Highly effective search advertising campaigns, built, monitored & optimised by experienced PPC professionals. We know what it takes to maximise your return on your investment.

Display Advertising

A powerful tool that allows you to connect with a large, highly engaged audience making it an excellent channel for awareness, consideration and reach. We ensure that your display.

Remarketing

Very few conversions happen on the first visit. Our Google Ads remarketing strategies are designed to help you address this problem.

Video
Advertising

Thanks to Youtube, video advertising is now a powerful marketing tool that is open to all advertisers no matter what size your budget.

Google
Shopping

A must for ecommerce, Google Shopping combines all the benefits of an online marketplace and price comparison tool with ads on the world’s largest search engine.

Universal App Campaigns

UAC campaigns drive app downloads through ads shown across display, search, Youtube and most importantly the Play store.

Why Choose Digital Ads for PPC?

At Digital Ads, we pride ourselves on getting the best return possible for our client’s PPC spend. With years of experience running Google ads campaigns, we know the PPC landscape inside out. We know what works and we know what doesn’t and we are constantly on alert for any new innovation to lower your costs and increase your conversions.

Common Paid Search Challenges We Solve

Our PPC Process

Dedicated Team

Focused on achieving results at the lowest possible PPC cost.

Creative Team

All creative work is handled in-house — no outsourcing.

Experienced Managers

All PPC managers are Google-certified with proven industry experience.

Website Optimisation

We optimise your landing pages to maximise PPC performance.

Always Available

Our support team is always available with fast turnaround times.

Complete Satisfaction

We value long-term relationships and prioritise client satisfaction at every stage.

Testimonials

What Clients Say

DigitalAds has been fantastic to work with. Their team clearly understands digital marketing and helped improve our online visibility within a short time. Communication was smooth, and they delivered exactly what they promised.

Rasalina William

We chose DigitalAds for SEO and local marketing, and the results have been impressive. Our website traffic increased, and we started receiving more genuine enquiries. Highly recommend their services to any business in Ireland.

Nathalie Grossman

Professional, reliable, and transparent – that’s how I would describe DigitalAds. They explained everything in simple terms and kept us updated throughout the process. A great digital partner for growing businesses.

Jhone Krhioyia

The team at DigitalAds really cares about results. From website optimisation to ads management, everything was handled efficiently. We’ve seen a noticeable improvement in leads since working with them.

Aiden Murphy

If you’re looking for a trustworthy digital marketing agency, DigitalAds is a great choice. Their expertise in SEO and digital advertising helped us strengthen our online presence and reach more customers.

Willian Ruby

DigitalAds provided excellent support and strategy for our online campaigns. They understood our business goals and tailored the approach accordingly. Very satisfied with the outcome and ongoing support.

McCarthy Farell

Get in touch

Lets work Together

Just tell us your requirements and we will help you!

    About Us

    Digital Ads has established itself as one of Dublin’s trusted digital marketing partners, delivering powerful, data-driven strategies that help businesses grow, scale, and dominate their markets. In today’s fast-paced digital landscape, having the right team behind you can make all the difference.

    Contact Us

    Digital Ads

    The Merrion Buildings
    Merrion Street
    Dublin 2, Ireland